In addition to acting in films, Kapoor has supported charitable organisations,[99] performed for stage shows and sang in her films. She has also ramp walked in the Lakme Fashion Week[100] for various fashion designers[101] and has been the cover model for several magazines.[102][103][104] Kapoor is the brand ambassador of several products, including Lakmé, Veet, Lipton, Marico's Hair & Care and many others.[105][106] Bollywood Hungama named her "one of the most wanted names" in the advertising industry.[107] Later, in March 2015, she launched her own line of clothing for women, named Imara, in association with Amazon.com.[108][109] In 2021, she invested in the beverage brand Shunya.[110]
Kapoor has established herself as one of the most popular celebrities in India.[111] In 2013, a poll conducted by the Indian edition of FHM ranked her fifth in their listing of the world's sexiest actresses.[112] In 2014, she was placed at the sixth position[113] and the following year she was placed at the second position in McAfee's most-searched celebrities poll.[114] Google Trends also noted that Kapoor is one of the most-searched Indian actresses between 2014 and 2015.[115][116] Rediff.com placed her in their listing of the top 10 Bollywood actresses in 2014.[117] Kapoor was placed seventh on The Times of India's listing of the Most Desirable Women in 2014 and 2015.[118] In 2015, the Indian edition of the International Business Times press positioned her fourth among the top actresses and Rediff.com featured her among the top earners.[119]
In 2016, Forbes magazine featured her as one of the most successful Asians under the age of 30 and the previous year, the Indian edition of the magazine featured her in their annual Celebrity 100 list with a total earning of US$1.3 million per year.[120] The same year, she became the third most followed Indian actress on Instagram with a total number of over 10 million followers.[citation needed] Kapoor has also gained recognition for her dressing sense.[121][122] Various media outlets have praised her sense of style,[123][124][125] and has been considered for ramp walks by several fashion designers.[126][127] In 2016, she was featured among the highest paid actresses of Bollywood with a total earning of ₹50 million (US$630,000) per film.[128] In 2018, Eastern Eye featured her as one of the eight sexiest women in Bollywood.[129] In 2020, Kapoor became the third most followed Indian celebrity on Instagram[130][131] and she was named the Hottest Vegetarian by Peta India.[132][133] In 2021, Shraddha was featured in a documentary titled Tails of Boo Boo & Cuddly Poo that highlighted the plight of stray animals.[134][135]
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